This article attempts to move beyond totalising cynicism, as well as unbridled optimism, towards a more nuanced understanding of fair trade. I explore the contradictions and paradoxes of using consumer practices to build bridges of socio-economic solidarity across core and periphery. More specifically, I want to determine how fair-trade discourse constructs understandings of development, consumerism, and global justice.
Tag Archives: marketing
Consuming Social Justice
February 2, 2001 – 9:07 am
Posted in features
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Also tagged alternative consumption, alternative trade organisations (ATOs), capitalism, collective action, Commerce Clause of the US Constitution, commodity fetishism, consumerism, corporate power, de-linking from the global economy, debt crisis, democracy, development, economic exploitation, environmentally friendly, ethical consumption, ethical mutual funds, fair trade, Fair Trade Federation, First World, Fourth World, global economy, global inequality, global justice, globalisation, identity construction, imperialism, indigenous right, individuality, International Federation for Alternative Trade (IFAT), Joseé Johnston, lifestyle politics, living wage, local self-sufficiency, Margaret Thatcher, market theory, micro-lifestyle politics, Multilateral Agreement on Investment, natural resources, neo-colonialism, neo-imperialism, North American Free Trade Agreement, over-consumption, public sphere, rational consumer, Ronald Reagan, San Francisco resolution, social inequality, sustainability, sustainable development, sustainable environmental practices, sweatshop labour, Third World, trade advantages, underdevelopment, workers’ co-operatives
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